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If I could Be Like Mike. The consumers need something they could relate to.
The ad which first aired in 1991 includes a montage of some of the GOATs most memorable plays along with.
Be like mike gatorade. Gatorades Be Like Mike ad campaign first aired in late summer of 1991 after Michael Jordan and the Bulls won their first of six titles. The commercial features a. It features a song called Be Like Mike that is almost certain to be stuck in your head for the rest of the day once you hear it.
The song helped turn the commercial which was created for. Today Gatorade is still the most known water enhanced beverage all though there are many others that have been developed with the same idea. One of the main reasons Gatorade was able to create its dynasty was the marketing campaign Be Like Mike I decided to use this Be Like Mike campaign as the focus of my paper.
One of the most memorable Jordan spots is the classic Be Like Mike Gatorade commercial. Even non-basketball fans are familiar with that phrase and the jingle from that ad but it. That he is me.
Youve got to see thats how I dream to beI dream I move I dream I groove. If I could Be Like Mike. Feel free to make requests in the comment sessionLike Comment.
Be Like Mike is a Gatorade commercial featuring American professional basketball player Michael Jordan that originally aired in 1992. In 2015 as part of its 50th anniversary celebrations. Gatorade and Pitzel did a fantastic job creating a sense of similarity and fantasy to Be Like Mike in the minds of its consumers everywhere.
Without the use of this theory I do not believe that this would have been such a success as many other companies like Nike were already using Jordan as a superstar figure. The consumers need something they could relate to. Going from the tablecloth at Pitzels favorite restaurant to becoming an advertisement legend the Be Like Mike.
People have wanted to be like Michael Jordan ever since he made that epic free-throw line dunk. His popularity was through the roof in the late 1980searly 1990s so. Arguably his most famous ad though came in 1992.
The commercial made by Gatorade compels viewers to Be like Mike and became so ubiquitous that in. Gatorade released a new version of its iconic Be Like Mike commercial featuring then-Chicago Bull Michael Jordan with a new 2020 twist. The ad which first aired in 1991 includes a montage of some of the GOATs most memorable plays along with.
In celebration of 50 years of fueling champions Gatorade presents the iconic Be Like Mike commercial featuring the one the only Michael Jordan the YouTube description of the commercial which will air this weekend reads. According to ESPN the Gatorade crew couldnt be more excited about the return of Be Like Mike.